look - E-765 GRAVEL

• REQUEST

To guarantee the success of its establishment in the Gravel-bike market, then in full expansion, the Look company sought a fresh vision to participate in the creation of a new bike. This also had to integrate innovative technology, and respect the spirit of integration specific to the brand.

•  METHOD

The success of this project resided in our flexibility in terms of method. We quickly looked into the concept of the signature element, in close partnership with the various product managers of the brand. Collaboration with an engineer specializing in composite framework modeling, as part of agile project monitoring, made it possible to quickly transform a concept into an exploitable file.

• RESULTS

The electric version of the bike, incorporating a Fazua Evation engine, received a very good reception when it was released, on the occasion of Eurobike 2018. The integration of a new cockpit with the passage of cables in the frame gives the product a unique, refined, futuristic appearance.

Launch year : 2019

Project management: LOOK CYCLE
Industrial design: KAIRN STUDIO Pierre Francoz, Pierre Vioules
3D modeling: OUTXIDE Cyril Beaulieu
Photography: GRANFONDO-CYCLING Manuel Buck