• REQUEST

HEAD, the leading brand in the tennis equipment market, asked our team to redesign all of its “Tour Team” luggage, dedicated to tennis players, pro and amateurs.

•  METHOD

We first carried out a trend watch to modernize the products. We also carried out a robust user survey, which gathered several hundred responses, including professional tennis players sponsored by the brand. This usage survey allowed us to identify the problems associated with the transport of snowshoes, and to familiarize ourselves with the particularities of this sport. We then proceeded in 2 phases: a formal freehand exploration phase, followed by a tech pack and specifications phase to produce 2 prototype loops, with project reviews at the headquarters of the Austrian brand.

• RESULTS

The range is based on a 6 racket bag, a 12 racket bag, and a backpack allowing you to carry everything you need for a short training session. An insulated pocket incorporating “climate control” technology, keeps the string of the racquet at an optimal temperature, for the most demanding players.

Launch year: spring 2020

DESIGN PROCESS

tour team bag range

Project management : HEAD Katrin Hammerschmidt
Industrial design : KAIRN STUDIO Pierre Vioules, Pierre Bocquet, Pierre Francoz, François Chapotte
Patronage : KAIRN STUDIO
Graphic design : BIG OR NO Julien Royer