ZEFAL - BIKE LIGHTS

DESIGN OF A CYCLING LIGHTS COMPLETE RANGE

 
 
 

We were asked to help designing the first range of front and rear lights (6 models) for the French bicycle equipment brand ZEFAL. We focused on three main topics : the analysis of uses according to user profiles; make the aesthetics of the products consistent within the range and with ZEFAL codes; and thinking about the feasibility and durability of the product.

skills

· USAGE ANALYSIS
· IDEATION / EXPLORATION 2D
· PRODUCT DEVELOPMENT
· MODEL MAKING
· INDUSTRIAL FOLLOW-UP
 

Commercial launch : 2024

 
 
 
 

Analyse THE BEHAVIOURS

We studied plenty of user profiles and usage scenarios, specific to each cycling practice, then we thought of a user interface that was as intuitive as possible, both for choice of modes and readability of information.

 
 
 

DEFINE BRAND’S DNA

Working on a small object, the stylistic challenge was to define strong codes as well as a coherent product architecture that could be used on the different front and rear models.

Since ZEFAL did not have lighting in its catalog until now, the objective was to build a consistent form factor, as well as a lighting signature, which reflects the brand's values ​​through the formal language of the product.

 
 
 
 
 

mock-up validation

We quickly 3D-printed the selected concepts. This iterative work allowed us to refine proportions and details, to get a result with good aesthetic and usage, as well as a coherent construction.

 
 
 
 

one range, many uses

The 6 models range of lighting will meet a wide range of uses, both for urban commuting and sport cycling, in all weather and all paths. A product thought up and designed by Kairn, but also used daily in the variety of our cycling practices in the team.

 
 
 
 

Project management : ZEFAL / KAIRN STUDIO
Industrial design : KAIRN STUDIO
Photographies : KAIRN STUDIO / ZEFAL