• REQUEST

The Cébé company, which has a strong presence in the winter sports market, called on Kairn to design a product intended for a new market for it: mountain biking. For this first step, the brand wanted to develop a flagship product, intended for an informed public: a light and very ventilated full face helmet, dedicated to the practice of enduro mountain biking.

•  METHOD

This collaboration began with the establishment of clear design guidelines, in co-creation with the Cébé teams, and in particular with an athlete from the Cébé team. Here we wanted to emphasize the ventilation capacity of the product, drawing inspiration from details specific to the automotive and transport sectors. This project also brings together many areas of the studio's expertise, from the organization of workshops to industrial support in situ, including product design, 3D modeling and cosmetic application. The EPS prototype as well as the visit to the factory in Asia made it possible to control the entire design process and to ensure that the design intentions were respected.

• RESULTS

This integral helmet with innovative construction (injected chin bar + in-mold construction) offers athletes an exemplary level of protection and ventilation, to keep a cool head, even in the most demanding conditions.

The design of the helmet was subsequently taken over by the brands KENNY Racing with the Split, as well as by URGE with the much appreciated LUNAR. The URGE Lunar is innovative because it is mainly made of recycled materials: recycled ABS, EPS and PET make up the product. Discover these two products on the respective websites of the brands.

Launch year : 2019

LAUNCH VIDEO REALIZATION

SET THE PRODUCT IN SITUATION, GIVE IT TO LIFE

• REQUEST

As part of the launch of this helmet during Eurobike 2018, Cébé also entrusted us with the production of the product presentation video. Their desire was to mix moving images and action rushes filmed earlier by their photographer, to show the technologies and the use of the product. We based ourselves on the shots taken by the talented photographer Damien Rosso from DROZ PHOTO.

•  TEXTURING AND MOTION DESIGN

The first challenge of this project was to reconstruct all the soft parts of the helmet in 3D, and to apply realistic textures to the resulting model. We then produced a precise storyboard to best show our intentions to the various project managers. The next step was to configure the camera movements and other visual effects (transparencies, part movements, etc.)

• ANIMATION AND EDITING

We made sure to bring a dynamic tone in the editing, thanks to the sequence of fluid movements between filmed images and animated images.