3D IMAGING of the CROSSCALL flagship range
REQUEST
As part of the launch of the new flagship of the Crosscall telephony brand, the artistic direction seeks to highlight the product through various communication media: POS and website in particular.
METHOD
We worked on the basis of production 3D files and photos of the first prototypes of the products. Preparing the 3D files for texturing on Keyshot, adjusting the cameras and the light environment in the rendering software and validating test renderings enabled images to be generated according to the customer's request. Image editing in post production generated some additional effects on the renderings.
RESULTS
The 3D renderings generated in 5500x4000 pixels were used in particular for POS advertising when the product was presented at major sporting events, as well as on brochures from telephone operators and on the Crosscall brand website.
3D texturing
made realistic
Post production
Launch year: 2019
Project management : CROSSCALL
3D render : KAIRN STUDIO Pierre Francoz
Post production : KAIRN STUDIO Pierre Francoz