imagine the 1st “indoor cycling” PRODUCTS with MAVIC
REQUEST
Mavic wanted to strengthen its digital presence and explore new markets. By calling on the Kairn team, our mission was to illustrate different stories, showcasing the know-how of the Annécienne brand on technical products, part of the emerging practice of "indoor cycling".
METHOD
By calling on Pierre Grambert, ui / ux designer, our team first of all reflected on various "use cases" or problems encountered during the practice of home training at home. By benefiting from feedback from users of virtual platforms such as Zwift, we have developed 3 different stories, making it possible to generate a strong Mavic community on these new digital platforms.
RESULTS
The studio generated a clear and effective communication support with visuals illustrating both what this future range of Mavic products could be, and also the user journey within the framework of the practice of virtual home training.
Cycle Expertise
Trend watch
Storytelling
Ui / Ux design
Formal Exploration
Anticipation project
“Kairn has wrote new use cases, entirely focused on new digital trends around cyclism. Between urban and virtual world.
”
URBAN FITNESS INSPIRATION.
MORE BREATHABLE PRODUCTS FOR INDOOR USE.
Project management : MAVIC Nicolas Bara
Industrial design : KAIRN STUDIO Pierre Francoz, Pierre Vioules, Pierre Bocquet
Ui/Ux design: Pierre Grambert