design of a multidensity helmet for cÉbé
REQUEST
Cébé, a long-standing partner and key player in the protective product, wanted to position itself on the freestyle ski market, with a very distinctive product, and putting safety first. The objective here has been to offer the maximum protection to the athlete, with an indestructible construction and meeting the most demanding standards, including the ability to absorb repeated impacts.
METHOD
Our privileged relationship with Cébé, based on upstream research into product identity, allows us to take part in the various stages of creating a coherent range of products. We were able to bring our vision throughout the project, from the definition of the technologies used and the marketting positioning, to the cosmetic phase, including the creation of illustrations applied to different places of the helmet, through the design phases. and industrial support. A visit to the plant in Asia with Sébastien Delsaux enabled us to better understand the constraints linked to the know-how of the plant and to make final adjustments for optimal quality.
RESULTS
This helmet is the basis of the brand's future ranges in terms of visual identity. The organization of volumes, the treatment of details and the use of illustrations to express a construction or innovative details, will be taken up over the next ranges.
Formal exploration
3d modeling
Render for communication
Video Animation
Industrial support
Launch year: 2019
presentation video production
HIGHLIGHTING TECHNOLOGIES FOR THE PRODUCT LAUNCH
As part of the launch of this helmet during the ISPO trade fair, Cébé also entrusted us with the production of the product presentation video. We showed our intentions with a precise storyboard, which allowed us to do the motion design of the animation. We have paid particular attention to the quality of the lighting and the texturing of the various components. The addition of animated graphics in post-production, and a fast-paced final cut, ends up giving this video the technical aspect that really emphasizes the message displayed by the object.
Project management: CEBE Sébastien Delsaux (partie animation : Awena Jouannic)
Industrial design: KAIRN STUDIO Pierre Francoz, Pierre Vioules
3D modeling: KAIRN STUDIO / THE PIXEL STUDIO Rudy Bottin
Graphic design: KAIRN STUDIO
Animation / Video editing: KAIRN STUDIO
Photography : Pierre Bocquet / DROZ PHOTO Damien Rosso