MAVIC AKSIUM STRAP
DESIGN AND DEVELOPMENT OF NEW ROAD CYCLING SHOES
Mavic, an iconic French brand and a leading road cycling equipment manufacturer, turned to our expertise for the development of its new entry-level road cycling shoes, the Aksium Strap.
Expertise
· Bicycle accessories expertise
· 2D exploration
· Technical drawings
· Project follow-up
· Bicycle accessories expertise
· 2D exploration
· Technical drawings
· Project follow-up
Année de commercialisation : 2025
Redesign of the upper to rethink comfort
Rethink the dual-strap fastening system to improve ergonomics and ensure optimal foot support throughout the effort.
Evolving the product identity in line with the brand’s identity
Pay particular attention to details and finishes, both in the graphic designs and in the selection of components.
Photographies : Kairn Design / Mavic